Instacart has joined forces with Delta Air Lines to give customers a chance to earn miles by linking their SkyMiles and Instacart accounts.
The delivery service announced the partnership on its website, saying members who linked their accounts could earn one mile for every dollar they spend on Instacart, while Instacart Express members will earn 1.5 miles for dollar spent.
In addition, Delta customers can get access to complimentary trials of up to 12 months of Instacart Express. When the trials end, customers will be enrolled in a full-year Instacart Express membership.
“Instacart allows customers to focus on doing what they love while caring for their health and well-being with easy access to fresh groceries at the touch of a button,” said Wassim Kabbara, director of product partnerships at Instacart. “We’re proud to announce a first-of-its-kind partnership to give Delta SkyMiles members new ways to earn miles on everyday grocery purchases.
“We want our SkyMiles Members to feel valued and rewarded every single day,” said Josh Kaehler, director of SkyMiles partnerships at Delta. “We know most customers shop for groceries more often than they fly, so this new partnership is a way for us to give our most loyal Members even more value outside of their travel journey.”
Read more: Delta Launches BNPL Offering With AmEx
The partnership comes less than a week after Delta announced it was working with American Express to give flyers a buy now, pay later (BNPL) option using the AmEx Plan It tool. The program lets American Express consumer card members in the U.S. choose from the available Plan It options while booking flights through Delta.
See also: WPP, Instacart Team on Online Grocery Ads
And Instacart earlier this month launched a collaboration with ad agency WPP on new advertising solutions and measurement tools for consumer-packaged goods (CPG) brands that gives clients early access to Instacart Ads products, tools and features.
“The pandemic has rapidly transformed the way people shop and what they expect from brands online,” WPP Vice President of Strategic Partnerships Doug Chavez said at the time. “This behavioral shift means we need to use cutting-edge advertising tools for brands that now need to connect and engage with their consumers across all channels.”