The Most Satisfied Global Shoppers Are Found in the UAE — How Other Countries Can Catch Up
Few markets have adopted digital and hybrid shopping faster than the UAE, where 94% of consumers used at least one digital shopping feature in their last purchase. PYMNTS’ latest study of 13,349 consumers and 3,124 merchants in six countries, “
2023 Global Digital Shopping Index: UAE Edition,” a collaboration with
Cybersource, examines what makes the UAE consumer/merchant shopping experience the most satisfying.