Q3 Online Checkout Friction Index: Lack of Payment Choice Drives Cart Abandonment
The stakes are high for online retailers: 60 percent of consumers are willing to switch to another merchant if they can't pay with their preferred payment method. The "
Removing Friction at the Checkout Index," a PYMNTS and
Checkout.com collaboration, analyzed the checkout processes of more than 500 online merchants to learn how eTailers can optimize their checkout experiences to improve conversions.