Checkout Conversion

The Checkout Conversion Index™ provides a look at what hurts conversion rates and creates friction in the shopping process — just how much money retailers are leaving on the table due to problems with friction and conversion, and why customers are abandoning their online purchases.
Inside this NOVEMBER Study

Q2 2018 CCI FINDINGS

  • 82.2: Average CCI score of the Top 30 merchants we studied
  • 47.7: Average CCI score of all the merchants we surveyed
  • 145.4 seconds: Average time it takes to check out on an eCommerce site

Checkout Conversion

Checkout Conversion Index
Checkout Conversion Index
Checkout Conversion Index
Checkout Conversion Index