Consumer-Centric Authentication Study

The Consumer-Centric Authentication Study: Transforming The Consumer’s Digital Banking Experience analyzes survey response data from 2,835 American consumers regarding their control over and preferences for authentication controls when banking via mobile. The study identifies the transactions and use cases in which consumers feel control over authentication methods can be improved and the steps banks can take to entice their customers to more frequently download and use mobile banking apps. 
Inside the September Study:
  • 54.1 percent: Share of consumers who believe chances for fraud would decrease if they had more control over their mobile banking authentication requirements
  • 28.3 percent: Portion of consumers who would transact more via mobile banking apps if they were allows to authenticate specific transactions
  • 86.5 percent: Share of consumers who would like to add transaction-specific authentication methods to their digital banking experiences

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    Consumer-Centric Authentication Playbook

    Consumer-Centric Authentication
    Consumer-Centric Authentication
    Consumer-Centric Authentication