Credit Unions Win Big with Gen Z but Struggle to Gain Ground with Millennials
Credit unions (CUs) have carved out a niche among Gen Zers and rural SMBs, but they’re having a harder time winning the favor of high-income consumers and millennials. The “Credit Union Innovation Readiness Index” playbook, a collaboration with Velera, breaks down the forces shaping CU cardholder behavior and reveals how credit unions can strengthen their position, securing the loyalty of consumers and SMBs alike.
