Digital Divide: Regional Variations In US Food Ordering Trends And Digital Adoption

New Research Shows That Regional Dining Quirks Matter In Tailoring Restaurant Offers Loyalty matters more to quick-service restaurant customers in the Northeast but not as much for table-service restaurants in the Midwest. For The Digital Divide: Regional Variations In U.S. Food Ordering Trends And Digital Adoption, a PYMNTS and Paytronix collaboration, PYMNTS surveyed over 2,500 consumers to explore how restaurant owners can tailor their offerings to drive sales.  
Inside the March/April Report
  • 34%: Share of QSR consumers in the Midwest who say promotions and sales are a deciding factor in selecting a restaurant
  • 65%: Portion of nationwide consumers that cite ease and convenience as a chief reason for restaurant aggregator use
  • 86%: Segment of table-service restaurant consumers in Mountain states who say they take advantage of free food from loyalty programs

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