PayFacs Bet Big on Digital Wallets in 2024

The Embedded Finance Ecosystem: Software Publishing Edition

Nearly three times as many PayFacs as ISVs and marketplaces are enhancing their digital wallets capabilities, according to PYMNTS Intelligence’s latest study, with PayFacs serving software publishers leading the charge.

Read more in “The Embedded Finance Ecosystem: Software Publishing Edition,” a collaboration with Carat from Fiserv.

Inside the January Data Brief
  • 50%: Portion of marketplaces offering merchant lending solutions to the software industry that want to innovate further
  • 25%: Share of marketplaces saying the biggest barrier to innovation is complex internal decision-making processes
  • 26%: Portion of ISVs citing system integration as their top obstacle to innovation

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