Why Are Merchants and Acquirers So Confused About BNPL and Installment Payment Plans?
Split-payment plans like BNPL are gaining traction, with 3 in 5 shoppers having used these options in the last year. There’s a “but” — merchants and acquirers aren’t sure which plans have the most appeal to consumers or when to present them in the purchase flow. PYMNTS Intelligence’s latest report, “Divided, Not Conquered: Acquirer and Merchant Confusion Clouds Split-Payments Landscape,” a collaboration with Splitit, draws from multiple surveys of consumers and executives to get a 360-degree view of the split-payment space — the facts and the gaps.