Changes in Grocery Shopping Habits and Perception

7.2% of US Consumers Buy Groceries Online Brick-and-mortar grocery took a hit during the pandemic, and consumers aren’t looking back. “Changes in Grocery Shopping Habits and Perceptions” examines the grocery shopping habits of 2,426 U.S. consumers to understand who is swapping shopping in the store to shopping exclusively online for groceries.

Inside the February Report

62%: Share of shoppers who cite convenience as a reason for choosing digital channels to purchase their groceries
52%: Share of consumers who say deals or benefits led them to use digital channels for their grocery shopping
42%: Share of millennial shoppers who cite convenience as the top motivator for their use of digital channels