Self-Service Innovation Emerges as Key to Credit Union Retention and Growth

How CUs Can Drive Engagement with Self-Service Banking Innovation

To drive growth and reduce churn, credit unions should invest in digital solutions that improve user experience, offer robust security features, and provide convenient self-service options tailored to the preferences of Gen Z and millennial consumers. PYMNTS Intelligence’s latest 40-page report,“How CUs Can Drive Engagement with Self-Service Banking Innovation,” a collaboration with Velera (formerly PSCU/Co-op Solutions), examines why CUs need to up their self-service banking innovation.

Inside the July Playbook
  • 23%: Share of Gen Z consumers who say they choose an FI based on self-service banking convenience
  • 23%: Share of bridge millennials who say they choose an FI based on the user experience
  • 14%: Share of millennials citing ATMs as their most used way to access banking and financial services

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