2021's Main Street Business Survivor
NEW DATA: Digital Lessons From Main Street’s 2021 SMB Survivors
More than half of the SMBs with shops still operating on Main Street USA have turned to digital platforms for sales, and more than one-third adjusted their product offerings and sharpened their back-office operations. In the 2021 Main Street Business Survivor Study, PYMNTS surveyed 555 U.S. Main Street SMBs — and tracked more than 6,500 overall since March 2020 — to profile the Main Street SMBs ready to reap the benefits of 2021’s recovery.