Making Loyalty Work For Small Businesses

NEW DATA: Bank-Powered Loyalty Programs Could Help US Main Street Businesses Win 139M Customers Loyalty programs can drive 139 million U.S. consumers to shop with local businesses on Main Street USA — but not just any program will do. In the Making Loyalty Work For Small Businesses: United States Edition, PYMNTS surveys 1,247 consumers to unpack how financial institutions (FIs) and Main Street shops can partner with banks on digital loyalty offerings to increase their business.
Inside the June study:
  • 39 percent: Share of U.S. consumers who believe it is “very” or “extremely” important to shop with local businesses
  • 55 percent: Portion of U.S. consumers who are “very” or “extremely” interested in using local businesses’ loyalty programs
  • 49 percent: Share of U.S. consumers who want banks to administer their local businesses’ loyalty programs

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