NEW DATA: Five Payments Innovations For Winning The Digital-First Shopper
Ninety-seven million Americans are now going online to buy everything from groceries to retail products, but a cookie-cutter approach to digital innovation will not ring the register. The How We Shop: Winning The Digital-First Shopper report, done in collaboration with PayPal, surveys 2,029 consumers to examine the five key digital innovations that merchants must offer to win digital-first shoppers across all demographics.