NEW DATA: Loyalty Programs Convert Occasional Customers Into Restaurant Aficionados
Loyalty and rewards programs could turn one in five occasional restaurant customers into regular patrons. The problem: 53% of occasional diners do not use these programs because they do not think they are available. In Delivering On Restaurant Rewards, PYMNTS surveyed 2,079 U.S. consumers to learn how restaurants can leverage loyalty programs to boost restaurant order frequency and spend.
