Loyalty Rewards Boost Takeout Spend For A Third Of US Consumers

Delivering On Restaurant Rewards - January 2021

U.S. consumers spent a hefty $486 billion on takeout orders in 2020, and rewards programs could drive one-third of them to spend even more. Restaurants that do not offer online access to loyalty and rewards risk falling behind as takeout takes center stage. The latest edition of Delivering On Restaurant Rewards surveys 2,096 consumers to analyze how loyalty and rewards programs can help drive takeout spend.

Inside the January Study
  • $486 billion: Collective amount spent on food eaten at home in 2020
  • 92%: How much more sit-down restaurant customers who use loyalty programs and order and dine on site spend per month
  • $162: Sit-down restaurant customers’ average monthly expenditure on takeout food orders

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