Report: Merchants Risk Losing 40% of Online Retail, Grocery Customer Over Trust
Merchants are at risk of losing 40% of their online customer base if they squander customers’ trust. In
Satisfaction In The Age Of eCommerce: How Trust Helps Online Merchants Build Customer Loyalty, a collaboration with Riskified, PYMNTS surveyed 2,153 U.S. consumers to examine what online merchants and grocers are doing to deliver the safe and convenient shopping experience that keeps customers from moving to those they consider more trustworthy.