Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
Loyal subscribers account for most subscription providers’ revenues, yet 2 in 10 could cancel if merchants don’t add the features consumers need to stay engaged, according to PYMNTS’ latest study of 2,094 subscription-holding consumers and 200 subscription providers, the “
Subscription Commerce Readiness Report: The Loyalty Factor,” a collaboration with
sticky.io.
