Bridging the Gap Between Subscription Conversion and Retention

Cost Drives 56% of All Subscription Cancellations Consumers on average have shaved one retail subscription from their pile in the last year, and cost is the reason why. Dig a little deeper and the story is even more nuanced, according to the new PYMNTS and sticky.io collaboration, “Subscription Commerce Readiness Report: Bridging the Gap Between Subscription Conversion and Retention,” which studied 2,242 consumers and 200 subscription merchants.

Inside the April Report

11%: Increase in the share of consumers with retail subscriptions since September 2022
62%: Share of subscribers that cite cost savings associated with free shipping as a primary reason for subscribing
97%: Portion of top-performing subscription providers that offer the ability to pause or modify subscriptions