Key Features Convert The Subscription Curious Into Long-Term Subscribers

Subscription Commerce Conversion Index - April 2021

One third of consumers who signed up for subscription services within the past year were just in it for the free trial. In the 2021 Subscription Commerce Conversion Index, PYMNTS surveys 2,022 U.S. consumers and analyzes more than 200 subscription commerce providers to zero in on the key features that turn the “subscription curious” into sticky, long term subscribers.

Inside the April 2021 Study:
  • 81 percent: Share of consumers who use at least one type of subscription service
  • 48 percent: Portion of consumers who subscribe to services because it is easier than shopping in stores
  • 33 percent: Share of consumers who either cancel subscriptions after their free trials expire or create new accounts to get free services

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