Mapping Digital Behavior Across U.S. Regions

Report: Digital Engagement Across US Is a Regional Affair — and the West Coast Leads Tech-forward West Coast consumers tackle almost half of their routine activities online, while their Midwestern counterparts handle only about one-third of their tasks that way. PYMNTS’ latest “The ConnectedEconomy™ Monthly Report: Mapping Digital Behavior Across U.S. Regions”surveyed more than 2,600 consumers to examine the regional nuances of digital habits amidst a rising call for super apps that offer a more consolidated online experience.
Inside the March Report
  • 16%: Share of Midwesterners who want to use a super app to aggregate and manage their personal data
  • 42%: Portion of consumers in the Northeast who live paycheck to paycheck but have no trouble paying their bills
  • 33%: Share of South Atlantic consumers who routinely order their groceries online

The ConnectedEconomy™ Report

The Evolving Digital Daily Edition
The ConnectedEconomy™ Monthly Report: Digitally Divided — Work, Health and the Income Gap
The ConnectedEconomy™ Monthly Report: Meet The Zillennials
33,000 Consumers On Digital’s Role In Their Everyday Lives
The Gender Divide
The Who's Who Of The Digital Social Scene
The Employment Effect
The Work-From-Anywhere Summer
Paycheck-To-Paycheck Consumers Digitally Disengage
The Rise Of The Smart Home
The Connected Economy™: The Trend Toward Digital Healthcare
The ConnectedEconomy™ Monthly Report: The Brick-And-Mortar Economy Goes Digital
3 Ways Consumers Are Dealing With Inflation
Working In The "Whenever, Wherever" Office
The ConnectedEconomy 100 Index: A New Equity Index Of 100 Publicly Traded Companies For Tracking The Digital Transformation
Consumers Rush Online To Shop And Stay Well
Who Wants To Live In A Digital Connected Economy — And Why?
How Consumers Live In The ConnectedEconomy