New Data: The Role Of Touchless Payments In Shaping Consumer Merchant Choice

How We Shop

Six out of 10 consumers now say that the touchless payments options merchants make available to them can sway their decision to shop — or not to shop — in this new digital first world. The new PYMNTS How We Shop Report, in collaboration with PayPal, surveyed 2,163 U.S. consumers and identifies the five payment offerings that have now become make or break for merchants when serving their customers.

Inside the September report:
  • 57 percent: Share of consumers for whom digital payments options would impact their shopping decisions
  • 40 percent: Portion of consumers who have shifted their retail shopping online this year
  • 48 percent: Share of consumers who prefer paying with POS credit who would not shop with merchants who do not offer it

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