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Amazon Sellers Turning to Google Ads to Reach Shoppers
Amazon Sellers Turning to Google Ads to Reach Shoppers
May 30, 2024  |  eCommerce

Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups...

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PayPal Wants to Monetize the Connected Shopper With Ads
PayPal Wants to Monetize the Connected Shopper With Ads
May 28, 2024  |  Data

Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising...

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Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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Report: Walmart Aims to Buy Vizio for $2 Billion
Report: Walmart Aims to Buy Vizio for $2 Billion
February 13, 2024  |  Acquisitions

Walmart is reportedly in talks to acquire smart television maker Vizio for over $2 billion. The discussions are ongoing, and a deal may not happen, the Wall Street...

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Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
February 05, 2024  |  Amazon

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT),...

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Temu Ad Spend Places It Among Largest Online Advertisers in US
Temu Ad Spend Places It Among Largest Online Advertisers in US
January 31, 2024  |  eCommerce

Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. This move by Temu, which was introduced to...

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Instacart Makes Google Shopping Ads Accessible to Advertising Partners
Instacart Makes Google Shopping Ads Accessible to Advertising Partners
January 09, 2024  |  Partnerships

Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners.  This collaboration aims to leverage Instacart’s extensive first-party retail media data and closed-loop...

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Meta Enables Amazon Shopping Within Facebook and Instagram
Meta Enables Amazon Shopping Within Facebook and Instagram
November 09, 2023  |  Social Commerce

Meta has unveiled a feature that enables Facebook and Instagram users to connect their accounts with Amazon for a seamless shopping experience. This move aims to keep users within the apps...

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Meta Pitches $14 Per Month Ad-Free Social Media in Europe
Meta Pitches $14 Per Month Ad-Free Social Media in Europe
October 03, 2023  |  Meta

Meta is reportedly proposing an ad-free version of its social media platform to European users. The company has been pitching regulators the idea of a...

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