AdTech

Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie...

READ MORE >
Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
July 03, 2023  |  Loyalty & Rewards

Today’s hostile macroclimate is proving to be historically hungry for consumers’ purchasing power. Record inflation is eating up Americans’ ability to make everyday purchases with...

READ MORE >
Prizeout Adds Rewards to Tandem’s Expense-Sharing App
Prizeout Adds Rewards to Tandem’s Expense-Sharing App
May 03, 2023  |  Loyalty & Rewards

Prizeout and Tandem have partnered to boost the purchasing power of couples who split expenses. With this new collaboration, couples who use the expense-sharing app...

READ MORE >
Credit Unions Partner With Prizeout to Offer Value-Added Gift Cards
Credit Unions Partner With Prizeout to Offer Value-Added Gift Cards
February 21, 2023  |  Credit Unions

Nine credit unions have partnered with Prizeout to offer their members value-added gift cards. With access to the Prizeout program, the credit unions’ members will...

READ MORE >
Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
November 08, 2022  |  Retail

As part of its business strategy for the 2023-26 period, French retail giant Carrefour has unveiled plans to launch a global retail media platform, a...

READ MORE >
AdTech Platform Lets Merchants Tempt Consumers To Turn Payouts Into Rounded-Up Gift Cards
AdTech Platform Lets Merchants Tempt Consumers To Turn Payouts Into Rounded-Up Gift Cards
March 31, 2022  |  Loyalty & Rewards

Pretty much everyone knows inflation eats away at purchasing power. A dollar today is “worth” several percentage points less in the grocery store aisles, at...

READ MORE >
FastPay On The Financial Impact Of 10 Years Of Media Disruption
FastPay On The Financial Impact Of 10 Years Of Media Disruption
November 01, 2019  |  B2B Payments

At the turn of the decade, newspapers remained a top source of news for Americans, Blockbuster was still keeping its doors open and Twitter hadn’t...

READ MORE >
Under GDPR, EU Regulators Probe Data Brokers, Credit Rating Agencies
Under GDPR, EU Regulators Probe Data Brokers, Credit Rating Agencies
November 08, 2018  |  Regulation

A campaign group has asked EU regulators to investigate several data brokers, credit rating agencies and adtech companies to see if they are breaching the...

READ MORE >
Twitter Tests Subscription Service To Promote Tweets
Twitter Tests Subscription Service To Promote Tweets
July 31, 2017  |  Merchant Innovation

Aiming to boost revenue after showing no user growth in its recently reported quarterly earnings, social media mogul Twitter has launched a beta version of...

READ MORE >