AdTech

LiveRamp Unveils Omnichannel Marketing Tool
LiveRamp Unveils Omnichannel Marketing Tool
June 08, 2017  |  Retail

Targeting the right customer at the right time is the key strategy for those in the retail advertising and marketing sectors. With today’s advanced technology,...

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Narrative Sees $2.25M Seed Round For Data Marketplace
Narrative Sees $2.25M Seed Round For Data Marketplace
April 14, 2017  |  Big Data

Young adtech startup Narrative looks to change the way user data is bought and sold. Founded in 2016, Narrative has created a marketplace platform that...

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AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
March 08, 2017  |  Investments

Investment activity for the week that ended March 4 roughly doubled from previous levels, as the fund flow hit about $1.7 billion dollars. The bulk...

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Google And Facebook Are Killing AdTech Funding
Google And Facebook Are Killing AdTech Funding
January 03, 2017  |  Investments

The “Facebook-Google duopoly” has crashed funding for advertising technology start-ups to five-year lows, according to reports emerging this morning.  All in all, there were 343...

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