AdTech

AdTech Platform Lets Merchants Tempt Consumers To Turn Payouts Into Rounded-Up Gift Cards
AdTech Platform Lets Merchants Tempt Consumers To Turn Payouts Into Rounded-Up Gift Cards
March 31, 2022  |  Loyalty & Rewards

Pretty much everyone knows inflation eats away at purchasing power. A dollar today is “worth” several percentage points less in the grocery store aisles, at...

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FastPay On The Financial Impact Of 10 Years Of Media Disruption
FastPay On The Financial Impact Of 10 Years Of Media Disruption
November 01, 2019  |  B2B Payments

At the turn of the decade, newspapers remained a top source of news for Americans, Blockbuster was still keeping its doors open and Twitter hadn’t...

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Under GDPR, EU Regulators Probe Data Brokers, Credit Rating Agencies
Under GDPR, EU Regulators Probe Data Brokers, Credit Rating Agencies
November 08, 2018  |  Regulation

A campaign group has asked EU regulators to investigate several data brokers, credit rating agencies and adtech companies to see if they are breaching the...

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Twitter Tests Subscription Service To Promote Tweets
Twitter Tests Subscription Service To Promote Tweets
July 31, 2017  |  Merchant Innovation

Aiming to boost revenue after showing no user growth in its recently reported quarterly earnings, social media mogul Twitter has launched a beta version of...

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LiveRamp Unveils Omnichannel Marketing Tool
LiveRamp Unveils Omnichannel Marketing Tool
June 08, 2017  |  Retail

Targeting the right customer at the right time is the key strategy for those in the retail advertising and marketing sectors. With today’s advanced technology,...

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Narrative Sees $2.25M Seed Round For Data Marketplace
Narrative Sees $2.25M Seed Round For Data Marketplace
April 14, 2017  |  Big Data

Young adtech startup Narrative looks to change the way user data is bought and sold. Founded in 2016, Narrative has created a marketplace platform that...

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AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
March 08, 2017  |  Investments

Investment activity for the week that ended March 4 roughly doubled from previous levels, as the fund flow hit about $1.7 billion dollars. Get the...

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Google And Facebook Are Killing AdTech Funding
Google And Facebook Are Killing AdTech Funding
January 03, 2017  |  Investments

The “Facebook-Google duopoly” has crashed funding for advertising technology start-ups to five-year lows, according to reports emerging this morning.  All in all, there were 343...

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