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X Tests Three Tiers of Paid Accounts
X Tests Three Tiers of Paid Accounts
October 06, 2023  |  Subscriptions

Social media platform X is reportedly testing three tiers of premium service.  The company formerly known as Twitter is considering splitting its current $7.99 per month...

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X Plans to Wind Down Promoted Accounts Offering
X Plans to Wind Down Promoted Accounts Offering
August 15, 2023  |  Social Commerce

X, formerly known as Twitter, is ending its promoted accounts offering. Promoted accounts, which are also known as “Follower Objective” ads, are one of the...

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X Offers Discounts and Incentives to Win Back Advertisers
X Offers Discounts and Incentives to Win Back Advertisers
July 25, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a...

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Google’s New Features Help Advertisers’ Products Stand Out In Search Results
Google’s New Features Help Advertisers’ Products Stand Out In Search Results
July 16, 2020  |  eCommerce

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and...

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Facebook Responds To Advertiser Boycott
Facebook Responds To Advertiser Boycott
June 30, 2020  |  Retail

The Facebook ad boycott – which first found traction with retailers – gained momentum on Monday (June 29), as more brands joined the list of...

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Amazon Getting More Search Ad Dollars At The Expense Of Google
Amazon Getting More Search Ad Dollars At The Expense Of Google
April 05, 2019  |  Amazon

Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people...

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Advertisers Abandon Google For Amazon
Advertisers Abandon Google For Amazon
October 08, 2018  |  Business

Amazon is getting a leg up over Google when it comes to advertising, with CNBC reporting that some advertisers are moving more than half of...

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Google To Halt Ads For Cryptocurrencies, Speculative Financial Products
Google To Halt Ads For Cryptocurrencies, Speculative Financial Products
March 14, 2018  |  Google

Alphabet’s Google has decided not to run any ads for cryptocurrencies as part of its efforts to clamp down on advertisements that run afoul of...

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Amazon Courts YouTube Advertisers
Amazon Courts YouTube Advertisers
October 10, 2017  |  Amazon Acquisitions

Amazon is reportedly holding meetings in an effort to lure more advertisers to its video content platform in a bid to take on YouTube. According...

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