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Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
January 08, 2024  |  Retail

With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator...

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Prime Video Ads May Bring Amazon Another $5 Billion a Year
Prime Video Ads May Bring Amazon Another $5 Billion a Year
January 03, 2024  |  Streaming

Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Most of that money would come from the tech giant’s recent...

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LinkedIn Ad Revenues Surge as Companies Flee X
LinkedIn Ad Revenues Surge as Companies Flee X
December 28, 2023  |  Social Commerce

Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. The Microsoft-owned professional networking site has seen a jump in ad revenue as companies jump...

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Amazon Prime Video Latest Streaming Service to Follow Netflix in Tapping Ads
Amazon Prime Video Latest Streaming Service to Follow Netflix in Tapping Ads
December 27, 2023  |  Streaming

Amazon has set the date for Prime Video’s addition of advertisements into the viewing experience, as streaming companies increasingly find new ways to drive revenue...

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Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
December 19, 2023  |  eCommerce

Tokens.com has launched a proprietary eCommerce platform that allows product placement and advertising within virtual gaming worlds like Roblox and Fortnite.  The new Valor platform within Metaverse Group enables players within these environments...

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X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
December 12, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. The social media platform has been...

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Nextdoor Launches Self-Service Portal for Advertising, Content APIs
Nextdoor Launches Self-Service Portal for Advertising, Content APIs
December 08, 2023  |  API

Neighborhood network Nextdoor has launched a self-service portal that allows organizations to access its application programming interface (API) options and use them to connect with potential customers. ...

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Google Delivers Formal Response to EU’s Threat to Ad Tech Unit 
Google Delivers Formal Response to EU’s Threat to Ad Tech Unit 
December 08, 2023  |  Google

Google has made a formal response to the European Union’s (EU) threat to break up its profitable advertising technology (ad tech) arm, calling the allegations “flawed.”...

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Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
December 01, 2023  |  Retail

This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without...

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