advertising

Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
June 05, 2023  |  Social Commerce

Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. In the five weeks from April 1 to the first...

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WPP Partners With NVIDIA to Accelerate Production of Advertising Content
WPP Partners With NVIDIA to Accelerate Production of Advertising Content
May 29, 2023  |  artificial intelligence

WPP has partnered with NVIDIA to use artificial intelligence (AI) to accelerate the production of brand advertising content. By using NVIDIA’s Omniverse Cloud platform for...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
April 20, 2023  |  Economy

Two digital media organizations have reportedly made job cuts. Buzzfeed is shutting its news operation and eliminating 180 jobs, while Insider is cutting 10% of...

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Google to Make AI-Powered Ads Based on Human Marketing
Google to Make AI-Powered Ads Based on Human Marketing
April 20, 2023  |  artificial intelligence

Google is reportedly adding generative artificial intelligence (AI) to its advertising operations. The company will in the coming months use the technology to craft ads...

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Commercials Return to Streaming Platforms and Reshape Brand Strategy
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023  |  Streaming

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and...

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TikTok Ad Spending up 11% Despite Ban Threat
TikTok Ad Spending up 11% Despite Ban Threat
April 06, 2023  |  Retail

TikTok might get banned in the U.S., but advertisers apparently aren’t behaving that way. Ad spending on the popular social media platform grew by 11%...

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Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
April 04, 2023  |  Credit Unions

As the media, FinTechs and the banking sector reel from high-profile bank meltdowns, it’s shining a light on the credit union and community banking sectors,...

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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...

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