advertising

Third-Party Food Delivery Marketplaces Offset Losses With Ad Sales
Third-Party Food Delivery Marketplaces Offset Losses With Ad Sales
September 20, 2021  |  Delivery

The food delivery business is still not profitable for most major players, even as their marketplaces surge in popularity. Noting the opportunity for a revenue...

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Amazon Ups Sponsored Ads in Searches
Amazon Ups Sponsored Ads in Searches
September 19, 2021  |  Amazon

Amazon is selling more ads — and charging more for them — to companies seeking to buy product listings atop customers’ search results, CNBC reports....

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BNPL Firm Afterpay Debuts Ads
BNPL Firm Afterpay Debuts Ads
August 24, 2021  |  Buy Now Pay Later

Australian buy now, pay later (BNPL) company Afterpay on Tuesday (Aug. 24) announced the launch of Afterpay Ads. The new advertising solution allows brands to place...

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Rising Ad Spend On YouTube, Search, Shopping Drive Record Q2 Results At Google
Rising Ad Spend On YouTube, Search, Shopping Drive Record Q2 Results At Google
July 27, 2021  |  Earnings

It may have taken 16 years, but YouTube is finally growing up, at least in terms of being a viable growth driver for the world’s...

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EU Antitrust Commission Opens Formal Inquest Into Google’s Digital Ad Tactics
EU Antitrust Commission Opens Formal Inquest Into Google’s Digital Ad Tactics
June 22, 2021  |  ANTITRUST

The European Commission (EC) has launched a formal investigation into Google’s digital advertising tactics, and will assess whether competition laws in the European Union (EU)...

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Twitter Pilots Full-Screen Ads On Fleets Feature
Twitter Pilots Full-Screen Ads On Fleets Feature
June 01, 2021  |  Social Commerce

Twitter is piloting full-screen ads on its new feature Fleets, as the company strives to grow its suite of advertising tools and increase ad revenue,...

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Walgreens Announces New Targeted Advertising Capabilities
Walgreens Announces New Targeted Advertising Capabilities
May 17, 2021  |  Retail

Walgreens said on Monday (May 17) that it is offering more ways for brands to connect with the pharmacy chain’s customers and take advantage of...

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Alphabet Touts Retail And Shopping Progress In Q1 Earnings
Alphabet Touts Retail And Shopping Progress In Q1 Earnings
April 27, 2021  |  Earnings

By now today’s Alphabet earnings report (April 27) has circulated and been commented on extensively. And while the huge advertising comeback and skyrocketing revenues were...

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Cardlytics Acquires Dosh To Expand Digital Ads Platform
Cardlytics Acquires Dosh To Expand Digital Ads Platform
March 01, 2021  |  Partnerships / Acquisitions

Digital advertising platform Cardlytics plans to acquire Dosh, an advertising platform that offers cash-back rewards, for $275 million in a combined cash and stock deal....

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