Are you ready for some football … commercials? The Big Game kicks off on Sunday (Feb. 7), and while tens of millions will tune in...
Lockdowns create fairly optimal conditions for social media platforms from a user engagement point of view, as consumers who can’t go out to see their...
Walmart is buying up the technology and assets behind Thunder, which uses automation to create digital ads. One key goal for the retailer is to...
Walmart introduced an extended purview and name for its media business, which was previously called Walmart Media Group and is now known as Walmart Connect....
Facebook, Inc. reported on Wednesday (Jan. 27) as part of its Q4 and full year 2020 earnings that total revenue surged 33 percent year-over-year for...
The Walmart Media Group is looking to take on Amazon’s advertising division by touting what the retail giant can do for online sellers. Walmart Media Group said...
Amazon’s advertising division is pulling in big bucks as its marketplace merchants jockey for position amid the pandemic-fueled eCommerce boom. The tech behemoth is tracking...
The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on...
For most of us, a stroll down the chilled or frozen food aisle in the supermarket is essentially an in-store version of window shopping. But...