advertising

Elon Musk Reports ‘Massive Drop in Revenue’ as Companies Pause Twitter Ads
Elon Musk Reports ‘Massive Drop in Revenue’ as Companies Pause Twitter Ads
November 04, 2022  |  Acquisitions

With activist groups pressuring advertisers to leave Twitter after its acquisition by Elon Musk, the social media platform has seen “a massive drop in revenue,”...

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UK Crypto Firms Will Need FCA Approval to Advertise
UK Crypto Firms Will Need FCA Approval to Advertise
November 03, 2022  |  Cryptocurrency

The U.K.’s House of Commons on Thursday (Nov. 3) passed new regulations that limit how cryptocurrency assets can be promoted in the country. Get the...

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Studios Line up for Piece of Ad-Supported Netflix
Studios Line up for Piece of Ad-Supported Netflix
November 02, 2022  |  Streaming

As Netflix prepares to launch the ad-supported version of its services, Hollywood studios have begun negotiating with the company for more revenue for the right...

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EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
EU Retailers Leverage AdTech Innovations, Data to Deliver Tailored Customer Experiences
October 31, 2022  |  Retail

Thanks to a combination of real-world and online advertising assets that reach an audience of millions, retailers like Dutch multinational retail group Ahold Delhaize, which...

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Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

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Instacart, Ahold Delhaize Boost Ad Sales to Augment Grocery Business
Instacart, Ahold Delhaize Boost Ad Sales to Augment Grocery Business
October 20, 2022  |  Retail

As rising food prices put additional margin pressure on businesses that rely on grocery sales, some are turning to advertising to supplement their revenue. Get...

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Uber Piloting Back-of-Seat Ads on Tablets in Latest Revenue Push
Uber Piloting Back-of-Seat Ads on Tablets in Latest Revenue Push
October 20, 2022  |  Ridesharing

Uber is piloting a new advertising model in California and will display ads on tablets attached to the back of seats as part of the...

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DoorDash Seeks Fresh Revenue From CPG Ads
DoorDash Seeks Fresh Revenue From CPG Ads
October 17, 2022  |  Delivery

DoorDash is looking to supplement its delivery revenue via a new advertising feature focused on the large and deep-pocketed stable of consumer-packaged goods (CPGs). Get...

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Protecting Kids From Metaverse Marketing Is No Game
Protecting Kids From Metaverse Marketing Is No Game
October 11, 2022  |  Metaverse

Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for...

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