advertising

Meta Unveils New Ad Formats for Reels, Instagram
Meta Unveils New Ad Formats for Reels, Instagram
October 04, 2022  |  Social Commerce

Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on...

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Retailers Sharpen in-House Ads to Bring Fresh Revenue, Better Brand Service
Retailers Sharpen in-House Ads to Bring Fresh Revenue, Better Brand Service
September 22, 2022  |  Retail

In some ways, a new ad platform launched today (Sept. 22) by alcohol eCommerce site Drizly is the retail industry equivalent of a dating service. Get the Full...

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Netflix’s New Tier Subscription May Reach 40M by End of ‘23
Netflix’s New Tier Subscription May Reach 40M by End of ‘23
September 14, 2022  |  Subscriptions

Netflix’s new ad-supported streaming service could reach around 40 million viewers globally by the third quarter of next year, the Wall Street Journal reported, citing...

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Sports Sponsorships Still in Play for Crypto Firms
Sports Sponsorships Still in Play for Crypto Firms
September 02, 2022  |  Cryptocurrency

While the cryptocurrency fallout has triggered a wave of repercussions across multiple industries, the sports sector is still hanging on to sponsorships even if some...

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Meta Exploring Paid Facebook, Instagram Features
Meta Exploring Paid Facebook, Instagram Features
September 01, 2022  |  Meta

Meta is creating a group to identify and build “possible paid features” for Facebook, WhatsApp and Instagram. Get the Full Story Complete the form to...

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Meta Lets Indian Advertisers Pay in Interest-Free Installments
Meta Lets Indian Advertisers Pay in Interest-Free Installments
August 30, 2022  |  B2B Payments

Saying it wants to strengthen working capital support for small businesses in India, Meta has announced it will allow them to pay for advertising campaigns...

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Fiscal Stability Replaces Celebrity Pitchmen as Crypto Ad Spend Comes Back to Earth
Fiscal Stability Replaces Celebrity Pitchmen as Crypto Ad Spend Comes Back to Earth
August 17, 2022  |  Cryptocurrency

Having overspent dramatically on celebrity spokespeople and high-profile stadium naming deals just as the crypto winter was starting to blow across the industry, crypto exchanges...

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Meta Launches Automation Tools for Business Ad Campaigns
Meta Launches Automation Tools for Business Ad Campaigns
August 10, 2022  |  Meta

Meta is rolling out automation tools to help businesses make the most of their ad spending by leveraging automation and artificial intelligence (AI) in the...

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DOJ Eyes Antitrust Case Against Google, Report Says
DOJ Eyes Antitrust Case Against Google, Report Says
August 09, 2022  |  ANTITRUST

The U.S. Justice Department could sue Google within the next month, which could address the long-held issues that parent company Alphabet abuses its position at...

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