advertising

Big Q3 For Google, Facebook Ad-Buying Bodes Well For Holiday Sales
Big Q3 For Google, Facebook Ad-Buying Bodes Well For Holiday Sales
November 04, 2020  |  eCommerce

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling...

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Alphabet 3Q Earnings Will Focus On Advertising, The Cloud And US Antitrust Lawsuit
Alphabet 3Q Earnings Will Focus On Advertising, The Cloud And US Antitrust Lawsuit
October 27, 2020  |  Earnings

With all the “sturm und drang” surrounding Google and the antitrust lawsuit the U.S. Justice Department brought earlier this month, it’s easy to overlook the...

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Google Goes Global With Free Retail Ad Initiative
Google Goes Global With Free Retail Ad Initiative
September 30, 2020  |  eCommerce

Retailers across Europe, the Middle East and Africa will be able to post ads for free on Google’s Shopping tab starting in mid-October. In an...

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Instagram CEO Speaks Out Against Apple’s Business Practices
Instagram CEO Speaks Out Against Apple’s Business Practices
September 11, 2020  |  Apple

 Instagram’s CEO has added his voice in criticizing Apple Inc.‘s business practices. Adam Mosseri told CNBC on Friday (Sept. 11) that Apple’s plan to change...

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Big Tech Firms Pass Along Higher Fees In Europe
Big Tech Firms Pass Along Higher Fees In Europe
September 02, 2020  |  International

Advertisers in Europe are taking a hit as Apple and Amazon join Google in passing along the cost of new taxes aimed at Big Tech...

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Facebook Daily Active Users Surge 12 Pct YoY Amid Pandemic
Facebook Daily Active Users Surge 12 Pct YoY Amid Pandemic
July 30, 2020  |  Earnings

Facebook reported on Thursday (July 30) that small- to medium-sized businesses (SMBs) turned to the company’s ad platforms to connect with customers amid the pandemic,...

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Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
July 23, 2020  |  Earnings

Twitter’s second-quarter earnings showed on Thursday (July 23) that the social media giant’s user base continued to grow even as its ad revenues declined, as...

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Google’s New Features Help Advertisers’ Products Stand Out In Search Results
Google’s New Features Help Advertisers’ Products Stand Out In Search Results
July 16, 2020  |  eCommerce

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and...

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Google Caves On Data To Get Fitbit Merger Approval
Google Caves On Data To Get Fitbit Merger Approval
July 13, 2020  |  Google

Google, trying to meet regulators halfway, offered to pledge not to use fitness data to help it target ads in its purchase of Fitbit, Reuters...

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