Yahoo debuted its Next-Gen Solutions program, an advanced contextual targeted solution to address omnichannel targeting and buying and look towards “the future of identity,” a...
For a company that was so popular during the height of the pandemic that customers were willing to wait a month or more for delivery...
DoubleVerify, a company that helps its clients make sure their ads do not run in places featuring objectionable material, is purchasing OpenSlate for $150 million....
Just as consumers grasped the appeal of contactless payments and other pandemic-era innovations, so too has the advertising industry — an unsettled sector in need...
Kroger Precision Marketing (KPM) has debuted a private programmatic advertising marketplace for brands and marketers of consumer packaged goods (CPGs), Supermarket News reported Wednesday (Oct....
Macy’s has taken its landlord, The Kaufman Organization, to court over the proprietor’s plan to allow Amazon to advertise on the billboard on top of...
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Amazon is selling more ads — and charging more for them — to companies seeking to buy product listings atop customers’ search results, CNBC reports....