advertising

Ad Platform Gives SMBs A Shot At Media Revenue
Ad Platform Gives SMBs A Shot At Media Revenue
May 29, 2020  |  Retail

Self-service retail tools have gained momentum over the last week, as SMBs look to make the digital shift a consistent part of their business. Facebook,...

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DTC Brands See Media Opportunity In Crisis
DTC Brands See Media Opportunity In Crisis
May 28, 2020  |  Retail

In 1990, someone asked Sam Walton about the recession the country was in at the time. “I thought about it,” he said, “and decided not...

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Facebook Could Lose Accreditation Of Media Rating Council
Facebook Could Lose Accreditation Of Media Rating Council
May 01, 2020  |  Regulation

Facebook Inc. advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media...

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Consumer Groups Ask DOJ To Look At Google’s Fitbit Acquisition
Consumer Groups Ask DOJ To Look At Google’s Fitbit Acquisition
April 30, 2020  |  ANTITRUST

Public advocacy groups want the government to closer examine the acquisition of Fitbit by Google, due to the former’s potential as a rival in advertising,...

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Facebook Daily Active Users Surge 11 Pct YoY Amid Pandemic
Facebook Daily Active Users Surge 11 Pct YoY Amid Pandemic
April 30, 2020  |  Earnings

Facebook’s earnings results showed the impacts of a pandemic that proved to be headwinds on its advertising business, but logged gains in monthly and daily...

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NBCUniversal TV Launches Shoppable Ads
NBCUniversal TV Launches Shoppable Ads
April 23, 2020  |  Retail

NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to...

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The Coronavirus’ Impact On Drive-Thrus And Advertising
The Coronavirus’ Impact On Drive-Thrus And Advertising
April 20, 2020  |  Today In Data

The drive-thru has been an important focal point as dine-in seating areas have been shuttered to slow the coronavirus’ spread. Quick-service restaurant (QSR) operators are shifting their...

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Digital Ad Business Withers Under COVID-19 Crisis
Digital Ad Business Withers Under COVID-19 Crisis
April 17, 2020  |  Retail

The ripple effects from the COVID-19 crisis continue to spread throughout the business world, with the advertising industry now feeling its destructive effects. Those were...

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Expedia To Slash Ad Spending
Expedia To Slash Ad Spending
April 16, 2020  |  Travel Payments

Expedia Group is looking to cut its budget for ad revenues this year, according to Chairman and Senior Executive Barry Diller. Diller told CNBC that...

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