advertising

Can eCommerce Overcome The Strain Of COVID-19?
Can eCommerce Overcome The Strain Of COVID-19?
April 01, 2020  |  Retail

While it is the only option for many retailers, eCommerce is running into its own limitations under the pressure of the COVID-19 crisis. And as...

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Facebook Traffic Up 50 Pct, But Not Ad Revenue
Facebook Traffic Up 50 Pct, But Not Ad Revenue
March 25, 2020  |  Facebook

The coronavirus has ended up a boon for social media giant Facebook, which saw a 50 percent spike in usage as the virus ate its...

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Modernizing Media Sellers’ Invoice-To-Cash Cycles
Modernizing Media Sellers’ Invoice-To-Cash Cycles
March 23, 2020  |  B2B Payments

Media and advertising have endured a digital revolution over the last decade or so, but B2B payment practices remain stuck in the past. From faxing...

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Yelp Offers $25M In Free Ads To Coronavirus-Hit Restaurants, Bars
Yelp Offers $25M In Free Ads To Coronavirus-Hit Restaurants, Bars
March 20, 2020  |  Coronavirus

As restaurants struggle to stay afloat amid the coronavirus pandemic, Yelp says it will offer $25 million in relief to support independently owned restaurants. “To...

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Etsy Delights Investors With Earnings Win, Disgruntles Sellers With Advertising Fees
Etsy Delights Investors With Earnings Win, Disgruntles Sellers With Advertising Fees
February 27, 2020  |  Earnings

It turned out to be a surprisingly strong quarter for online craft marketplace Etsy. Net income came in at $31.3 million, or 25 cents a...

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Lyft Buys Halo Cars In To Help Drivers Make Money Through Ads
Lyft Buys Halo Cars In To Help Drivers Make Money Through Ads
February 21, 2020  |  Acquiring

Ride-hailing company Lyft has acquired Halo Cars, an advertising startup that displays ads on top of vehicles, according to a report from Axios. The move...

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Yelp Store Visits Aims To Boost Brands’ Consumer Visits
Yelp Store Visits Aims To Boost Brands’ Consumer Visits
February 12, 2020  |  ResTech

New ad products introduced by Yelp will let restaurants better understand the impact of their ads on local foot traffic, according to reports. The service,...

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Snap’s Ads, Users And Earnings Up; Revenue And Stock Down
Snap’s Ads, Users And Earnings Up; Revenue And Stock Down
February 05, 2020  |  Earnings

Despite showing strength in several measures — revenue and Q1 forecasts beat pre-release estimates, Snap showed notable growth in its active user base, Discover video content...

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Instagram Pulls In Over 25 Pct Of Facebook Ad Revenue
Instagram Pulls In Over 25 Pct Of Facebook Ad Revenue
February 04, 2020  |  Facebook

It appears that Instagram generated more than a quarter of Facebook’s total revenue last year, according to sources. The photo-sharing social media giant was acquired...

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