advertising

BNPL Firm Afterpay Debuts Ads
BNPL Firm Afterpay Debuts Ads
August 24, 2021  |  Buy Now Pay Later

Australian buy now, pay later (BNPL) company Afterpay on Tuesday (Aug. 24) announced the launch of Afterpay Ads. The new advertising solution allows brands to place...

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Rising Ad Spend On YouTube, Search, Shopping Drive Record Q2 Results At Google
Rising Ad Spend On YouTube, Search, Shopping Drive Record Q2 Results At Google
July 27, 2021  |  Earnings

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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EU Antitrust Commission Opens Formal Inquest Into Google’s Digital Ad Tactics
EU Antitrust Commission Opens Formal Inquest Into Google’s Digital Ad Tactics
June 22, 2021  |  ANTITRUST

The European Commission (EC) has launched a formal investigation into Google’s digital advertising tactics, and will assess whether competition laws in the European Union (EU)...

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Twitter Pilots Full-Screen Ads On Fleets Feature
Twitter Pilots Full-Screen Ads On Fleets Feature
June 01, 2021  |  Social Commerce

Twitter is piloting full-screen ads on its new feature Fleets, as the company strives to grow its suite of advertising tools and increase ad revenue,...

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Walgreens Announces New Targeted Advertising Capabilities
Walgreens Announces New Targeted Advertising Capabilities
May 17, 2021  |  Retail

Walgreens said on Monday (May 17) that it is offering more ways for brands to connect with the pharmacy chain’s customers and take advantage of...

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Alphabet Touts Retail And Shopping Progress In Q1 Earnings
Alphabet Touts Retail And Shopping Progress In Q1 Earnings
April 27, 2021  |  Earnings

By now today’s Alphabet earnings report (April 27) has circulated and been commented on extensively. And while the huge advertising comeback and skyrocketing revenues were...

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Cardlytics Acquires Dosh To Expand Digital Ads Platform
Cardlytics Acquires Dosh To Expand Digital Ads Platform
March 01, 2021  |  Partnerships / Acquisitions

Digital advertising platform Cardlytics plans to acquire Dosh, an advertising platform that offers cash-back rewards, for $275 million in a combined cash and stock deal....

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DoorDash, Vroom And Robinhood Play For Iconic Status In The Super Commercial Bowl
DoorDash, Vroom And Robinhood Play For Iconic Status In The Super Commercial Bowl
February 06, 2021  |  Retail

Are you ready for some football … commercials? The Big Game kicks off on Sunday (Feb. 7), and while tens of millions will tune in...

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Pinterest, Snap, Twitter Compete To Monetize Social Media
Pinterest, Snap, Twitter Compete To Monetize Social Media
February 05, 2021  |  Social Commerce

Lockdowns create fairly optimal conditions for social media platforms from a user engagement point of view, as consumers who can’t go out to see their...

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