advertising

DuckDuckGo Takes On Google Search
DuckDuckGo Takes On Google Search
September 14, 2018  |  Google

Think of online privacy as a race. With consumers increasingly focused on how their data and web personas are used by eCommerce and other digital...

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The Kaepernick Controversy And Nike’s High-Risk Strategy
The Kaepernick Controversy And Nike’s High-Risk Strategy
September 08, 2018  |  Retail

With 12 words, one photo and a tweet, Nike has managed to capture the news cycle this week – and much of the market’s interest....

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Verizon’s Head Of Communications Out As Oath Unit Looks Imperiled
Verizon’s Head Of Communications Out As Oath Unit Looks Imperiled
September 07, 2018  |  Personnel

Tim Armstrong has had an eventful three years at Verizon. His career at the firm started around the time Verizon bought out AOL and right before...

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New Data-Trust Relationship Forms In The Digital Economy
New Data-Trust Relationship Forms In The Digital Economy
September 07, 2018  |  Data

Call it the Great Trade-Off, perhaps: Consumers give up data to online merchants and marketers in exchange for free services, targeted offers, discounts and other...

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Why Hotels Are Collaborating With Social Media Influencers
Why Hotels Are Collaborating With Social Media Influencers
August 14, 2018  |  Retail

Hotels have enjoyed the rewards of word-of-mouth marketing for years, but they now face a challenge: how can they deal with a deluge of requests...

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Amazon Ad Revenue To Surpass Cloud Sales By 2021
Amazon Ad Revenue To Surpass Cloud Sales By 2021
August 13, 2018  |  Amazon

Amazon Web Services (AWS) may be the driver of growth for the eCommerce giant now, but Piper Jaffray predicts that in three years’ time, advertising...

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Canada’s Twist On The Digital Banking Model
Canada’s Twist On The Digital Banking Model
August 13, 2018  |  Digital Banking

Oh, Canada?  A good market to be in for FIs seeking to create digital only banks, if you get the rates right, the timing right...

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Yelp’s Shares Zoom As Alexa Looms
Yelp’s Shares Zoom As Alexa Looms
August 10, 2018  |  Earnings

Though normally the firm behind the review, today (Aug. 10) was Yelp‘s turn to solicit investor reviews as it reported its Q2 earnings. The reviews...

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UniCredit Pulls Ads From Facebook
UniCredit Pulls Ads From Facebook
August 08, 2018  |  Facebook

UniCredit’s CEO announced that the Italian company has stopped using Facebook for advertising and marketing campaigns. “Facebook is not acting in an ethical way …...

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