advertising

Data-R-Us: The Purchase And Sale Of Data
Data-R-Us: The Purchase And Sale Of Data
September 11, 2017  |  Data

Where do analysts get their data? It’s not like they can just stroll up to a retailer like Data-R-Us and buy it … can they?...

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Automatic Ads: An Invitation For Fraud?
Automatic Ads: An Invitation For Fraud?
August 30, 2017  |  Security & Fraud

Advertisers are spending billions of dollars on ad campaigns that human eyes never see, and understandably, they’re not too happy about it. Google is issuing...

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MoviePass On Saving The Movie Theater Model
MoviePass On Saving The Movie Theater Model
August 25, 2017  |  Subscriptions

Movie theaters may have been under the impression that services like Netflix and Redbox were to blame for declining attendance, especially from millennials. After all,...

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Facebook TV Is Set To Go Live In August
Facebook TV Is Set To Go Live In August
July 31, 2017  |  Facebook

Watch out, Netflix: Facebook is jumping on the original content bandwagon with its first exclusive spotlight shows set to premiere in mid-August 2017. Facebook hopes...

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The Missing ‘M’ In Facebook Messenger
The Missing ‘M’ In Facebook Messenger
July 31, 2017  |  Facebook

Some of our most important innovations have happened by accident. In 1928, Sir Alexander Fleming left his lab for vacation without cleaning up. He returned to...

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Facebook’s New Revenue Strategy: Messenger Ads
Facebook’s New Revenue Strategy: Messenger Ads
July 17, 2017  |  Facebook

Even an infinite scroll only generates a finite number of ad clicks. Facebook has just about maximized the amount of money it can make from...

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Pinterest Hires Two Former Google Executives
Pinterest Hires Two Former Google Executives
July 13, 2017  |  Retail

Pinterest is building out its advertising team, and it means business. The visual social media site just announced the hiring of two former Google executives....

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Facebook Expands Beta Test Of Messenger Ads
Facebook Expands Beta Test Of Messenger Ads
July 12, 2017  |  Facebook

Facebook Messenger, which started testing display ads with some users in Thailand and Australia in January is expanding its global beta test, including the number...

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Prime Day, Amazon’s Answer To Black Friday, Will Last A Whole Week This Year
Prime Day, Amazon’s Answer To Black Friday, Will Last A Whole Week This Year
June 27, 2017  |  Amazon

It’s not Christmas in July without Black Friday. And it’s not Black Friday if the deals don’t span an entire week. It’s only fitting, then,...

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