Sourcepoint, the content compensation solution provider for publishers, officially launched AltPay on Wednesday (June 14); it’s the first solution that allows publishers to offer consumers...
Facebook is going after automakers to increase advertising revenue from an industry that hasn’t been a big buyer of ads on the social media network platform. According...
Alibaba, the Chinese eCommerce giant, wowed investors and analysts last week when it projected revenue growth for its fiscal year, which ended in March, of...
We’ve all heard the phrase “don’t reinvent the wheel” — a metaphor for not wasting time perfecting a perfectly good idea that’s stood the test of...
Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life – and now they...
In 1942, the U.S. Office of War Information created a marketing slogan that has since become a favored colloquialism for the importance of secrecy: Loose Lips...
Advertising only works when the right eyes see the product. The experts at Triad Retail Media are there to make sure that happens. Triad customizes...
Advances in technology have given those in the advertising industry greater insight into consumers over the past decade. One company hoping to continue the refinement...
Could fake news and horrific videos in the Facebook news feed create Facebook’s MySpace moment? It’s the question that Karen Webster ponders this week, saying...