advertising

CFPB Fines Experian $3M Over False Advertisements For Its ‘PLUS Score’
CFPB Fines Experian $3M Over False Advertisements For Its ‘PLUS Score’
March 24, 2017  |  Security & Fraud

The Consumer Financial Protection Bureau (CFPB) announced Thursday (March 23) that it took action against credit scoring company Experian and its subsidiaries for allegedly deceiving...

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Facebook Brings A Mobile-First Ad Strategy With Collections
Facebook Brings A Mobile-First Ad Strategy With Collections
March 24, 2017  |  Facebook

Facebook is at it again with a new update to their system, and this time it’s geared at the advertising world. To help retailers better...

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Vietnam Asks Companies To Stop Running Ads On Facebook, YouTube
Vietnam Asks Companies To Stop Running Ads On Facebook, YouTube
March 17, 2017  |  International

The government of Vietnam is calling on businesses in the country to stop advertising on the likes of YouTube, Facebook and other social media networks...

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Amazon Tracker: Revenue Games
Amazon Tracker: Revenue Games
March 07, 2017  |  Amazon

Since last we turned our lens toward Amazon, the online retail and cloud computing behemoth’s stock has slipped down some from the all-time high seen in...

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Visual IQ Offers Smart Attribution
Visual IQ Offers Smart Attribution
December 06, 2016  |  Retail

Needham, Mass.–based cross-channel marketing attribution software provider Visual IQ has nearly 11 years in the business. Founded in 2006, Visual IQ provides businesses with its...

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How Digitization Turned Media’s Cash Flow Upside Down
How Digitization Turned Media’s Cash Flow Upside Down
November 15, 2016  |  B2B Payments

Understanding the industry of a business borrower is a critical component of analyzing risk and needs for a lender. But in some niche markets, particular...

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Facebook Making It Easier For Local Merchants To Advertise Offline Offerings
Facebook Making It Easier For Local Merchants To Advertise Offline Offerings
September 21, 2016  |  Social Commerce

Aiming to get a bigger piece of the offline advertising pie, Facebook announced on Tuesday (Sept. 20) the launch of dynamic ads for retail. According...

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Foursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
Foursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
August 19, 2016  |  Omnicommerce

If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is...

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Twitter Brings Sponsors To Stickers
Twitter Brings Sponsors To Stickers
August 19, 2016  |  Payments Innovation

Twitter’s promoted stickers are the latest attempt by the social network to better appeal to merchants and advertisers.

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