Apple Vision Pro

Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags
Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags
October 13, 2024  |  Apple

Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. It’s a difficulty that threatens to hold back new...

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Report: Meta Ends Work on Premium Mixed-Reality Headset
Report: Meta Ends Work on Premium Mixed-Reality Headset
August 23, 2024  |  Meta

Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category....

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F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New Consumers
July 10, 2024  |  Retail

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in...

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Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
June 03, 2024  |  Retail

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which...

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Apple Looks to Sell Vision Pro to Overseas Consumers
Apple Looks to Sell Vision Pro to Overseas Consumers
May 13, 2024  |  Apple

Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing...

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Apple CEO Says Vision Pro Coming to China This Year
Apple CEO Says Vision Pro Coming to China This Year
March 25, 2024  |  Apple

Apple’s Vision Pro headset is reportedly coming to the Chinese market later this year. CEO Tim Cook confirmed that the mixed reality device will launch in China this year during...

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Buying Into the Biometric Payment Opportunity in Mixed Reality
Buying Into the Biometric Payment Opportunity in Mixed Reality
February 22, 2024  |  Biometrics

No single word signals the death knell of an innovation quite like the adjective “clunky.” Yet, by some accounts, that’s exactly what the user experience...

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e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
February 02, 2024  |  Retail

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take...

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Apple’s Vision Pro Headset to Launch With 600 New Apps
Apple’s Vision Pro Headset to Launch With 600 New Apps
February 01, 2024  |  Apple

Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. “Apple Vision...

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