AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Facebook’s Oculus On Virtual Reality As An Enterprise Tool
Facebook’s Oculus On Virtual Reality As An Enterprise Tool
December 19, 2018  |  Innovation

Virtual reality (VR), a technology that has captured the public eye for decades, has long piqued consumers’ curiosity. The technology was originally relegated to the...

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Target Uses AR To Sell Christmas Trees
Target Uses AR To Sell Christmas Trees
December 06, 2018  |  Retail

Target is selling Christmas trees at twice the normal rate thanks to its augmented reality shopping tool. Its new shopping app feature, “See It in...

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
November 05, 2018  |  Retail

To help improve the retail shopping and shipping experience, virtual reality (VR) and augmented reality (AR) is catching on with big-box retailers in the U.S....

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How Lowe’s AR Bridges The Gap Between Real And Imaginary
How Lowe’s AR Bridges The Gap Between Real And Imaginary
November 01, 2018  |  Omnicommerce

Buying and selling home improvement goods has long been a source of frustration for consumers and merchants alike. For shoppers, installing something only to dislike...

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Five At Five: Facebook Makes Its Augmented Reality Move
Five At Five: Facebook Makes Its Augmented Reality Move
October 25, 2018  |  News

Welcome to Five at Five, your late look at the day’s payments and commerce news. Today’s coverage includes a big Facebook tech move, and a...

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5G Retail Possibilities Expand As Mobile Tech Gets Ready To Roll
5G Retail Possibilities Expand As Mobile Tech Gets Ready To Roll
October 18, 2018  |  Mobile

This is not one of those annoying algebra problems, we promise. But imagine two long trains, those massive mechanical snakes, each of them gaining speed...

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AR Growth Fueled By Chinese Investments
AR Growth Fueled By Chinese Investments
October 05, 2018  |  Innovation

One of the new realities of augmented reality is this: the technology is attracting more investment from China than from sources in North America. This...

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FaceCake And Changing The Definition Of Try Before You Buy
FaceCake And Changing The Definition Of Try Before You Buy
September 21, 2018  |  Retail

Shopping for apparel online is tricky in any case, and shopping for accessories can be particularly taxing because, while one can get a fine feel...

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