AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Amazon’s Physical Retail Vision Could Change How Retailers Operate
Amazon’s Physical Retail Vision Could Change How Retailers Operate
March 29, 2017  |  Amazon

If retailers were worried about the impact Amazon would have on the world of eCommerce, they should be even more concerned about what Amazon has...

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Apollo Box Finds What AR Can Do For Retail
Apollo Box Finds What AR Can Do For Retail
March 28, 2017  |  Retail

ECommerce marketplace startup Apollo Box is working to see just what augmented reality (AR) technologies can do for digital retail. Founded just over a year...

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Apple Speeding Up Pace To Develop Augmented Reality Eyewear
Apple Speeding Up Pace To Develop Augmented Reality Eyewear
March 28, 2017  |  Innovation

Apple is picking up the pace of development for augmented reality (AR) eyewear as it and other technology companies make big bets that augmented reality...

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Alibaba Invests In AR Car Tech Developer WayRay
Alibaba Invests In AR Car Tech Developer WayRay
March 17, 2017  |  Investments

Many of the largest automotive and tech industry players have been investing in developments geared toward a future populated by smart and connected cars. Just...

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In Search Of The Next-Gen AR/VR Retail/Payments Experience
In Search Of The Next-Gen AR/VR Retail/Payments Experience
March 06, 2017  |  Innovation

While many in the Greater Boston area stayed indoors to keep clear of the arctic chill that had descended upon the region, ten teams hunkered...

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Apple Bets Big On ‘Future Stuff’
Apple Bets Big On ‘Future Stuff’
March 01, 2017  |  Apple

There’s no one right way to generate hype. With upcoming products, some companies roll out flashy ads for months before a release. Some bank on...

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The Buyer’s Inescapable Presence In AR
The Buyer’s Inescapable Presence In AR
February 28, 2017  |  B2B Payments

When providing an accounts receivable (AR) solution, it’s not only the customer — the supplier or vendor — that you have to keep in mind....

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Making The Virtual Future Of Commerce A Reality
Making The Virtual Future Of Commerce A Reality
February 27, 2017  |  The Innovation Project

The payments industry is on the verge of a new (virtual) frontier. Virtual reality (VR) and augmented reality (AR) aren’t just the latest buzz phrases...

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Nike’s AR Shoe Experience
Nike’s AR Shoe Experience
January 23, 2017  |  Retail

There are lots of things one might think when one hears the term augmented reality, but shoes probably isn’t one of them. Which is probably...

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