Augmented Reality

Specialty Retailers Step up Tech Stacks to Compete With Amazon
Specialty Retailers Step up Tech Stacks to Compete With Amazon
July 11, 2024  |  eCommerce

As specialty retailers look for ways to hold their own against Amazon’s growing lead, many are rethinking their tech efforts to be more competitive. Take,...

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Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
June 18, 2024  |  Apple

Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version....

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Snapchat Adds AI-Powered Tools to Build AR Effects
Snapchat Adds AI-Powered Tools to Build AR Effects
June 18, 2024  |  artificial intelligence

Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and...

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Apparel Retailers Use New AI Features to Reduce Online Returns
Apparel Retailers Use New AI Features to Reduce Online Returns
June 07, 2024  |  Retail

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products...

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Ulta: The Future of Beauty Is Click-and-Mortar™
Ulta: The Future of Beauty Is Click-and-Mortar™
June 05, 2024  |  Retail

As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™...

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Report: Google Could Be Inching Back to Augmented Reality
Report: Google Could Be Inching Back to Augmented Reality
May 30, 2024  |  Partnerships

Google is forming a partnership with augmented reality (AR) startup Magic Leap. “We’ve shipped a couple of different versions of augmented reality devices so far,...

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Snapchat Aims to Spend $1.5 Billion Per Year on AI
Snapchat Aims to Spend $1.5 Billion Per Year on AI
May 19, 2024  |  artificial intelligence

The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...

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Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
April 25, 2024  |  Earnings

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO...

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Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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