Baby Boomers

58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
April 23, 2024  |  eCommerce

Few things must be as frustrating to an eCommerce merchant as cart abandonment. But, as PYMNTS Intelligence found in compiling its “How Preferred Payment Availability...

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Boomers Lead Trend Toward Paying for Necessities With Subscriptions
Boomers Lead Trend Toward Paying for Necessities With Subscriptions
April 08, 2024  |  Payment Methods

When you think of subscriptions, an array of products and services likely come to mind.  From streaming services to pet foods to coffee pods to...

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Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
April 03, 2024  |  Mobile Wallets

Digital wallets — Apple Pay, Google Wallet, PayPal and more — give consumers a secure, convenient and contactless way to pay for purchases online and in person. Because...

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Boomers Flip the Script on Storing Travel Docs in Digital Wallets
Boomers Flip the Script on Storing Travel Docs in Digital Wallets
March 29, 2024  |  Mobile Wallets

Are there any adults still out there who aren’t using digital wallets to securely store important documents? The answer is yes. There are many who...

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Older Shoppers Demand to See Installment Plan Options Before Checkout
Older Shoppers Demand to See Installment Plan Options Before Checkout
March 27, 2024  |  Payment Methods

The lion’s share of shoppers wants merchants to let them know what installment plan options are available before the checkout process even begins, and older...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  This...

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Data Shows Digital Healthcare Platforms Get High Marks From Boomers
Data Shows Digital Healthcare Platforms Get High Marks From Boomers
March 07, 2024  |  Healthcare

Traditional healthcare systems are plagued by inefficiencies and opaque pricing structures, leaving consumers often feeling lost and frustrated. “Navigating a friction-filled healthcare system, not to mention the...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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