Baby Boomers

Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
January 31, 2024  |  Loyalty & Rewards

When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...

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Temu Gains Following Among Older eCommerce Shoppers 
Temu Gains Following Among Older eCommerce Shoppers 
January 23, 2024  |  eCommerce

Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as...

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Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
January 09, 2024  |  Healthcare

The healthcare landscape is undergoing a digital transformation, witnessing a surge in consumer adoption of centralized online healthcare portals for managing a spectrum of medical...

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Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
January 09, 2024  |  Consumer Insights

Older consumers were able to maintain their purchasing power last year, mainly helped by an 8.7% jump in Social Security benefits that exceeded inflation. This...

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Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

    Internet and mobile phones came into their lives as adults. They shop online less than their millennials and Generation X, and they use...

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Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
December 21, 2023  |  Personal Finance

Balancing household budgets amid rising living costs is a widespread challenge. To streamline finances, individuals residing with partners or spouses are most likely to pool...

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15% of Consumers With Dating Apps Opt for a Paid Subscription Service
15% of Consumers With Dating Apps Opt for a Paid Subscription Service
December 21, 2023  |  Mobile Applications

Dating apps have revolutionized the way people meet and connect. In the U.S., more than 70 million consumers log in to these apps each month,...

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Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
December 08, 2023  |  Healthcare

The healthcare industry is undergoing a digital transformation, with telehealth services gaining popularity among consumers of all ages. Even baby boomers, often stereotyped as resistant...

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Credit Card Usage 20% Higher Among Indulgent Shoppers
Credit Card Usage 20% Higher Among Indulgent Shoppers
December 05, 2023  |  Consumer Finance

As people build up their savings, they tend to loosen the reins on their spending habits. In fact, it appears that a higher savings balance...

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