Baby Boomers

Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans
Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans
November 08, 2023  |  Fraud Prevention

Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses...

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Rewards Drive Higher Credit Card Use Among Boomers and Seniors
Rewards Drive Higher Credit Card Use Among Boomers and Seniors
October 31, 2023  |  Credit Cards

Baby boomers and seniors — consumers born before 1965 — were the first generations to have access to credit cards, back to the 1960s and...

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Digital Pharmacies Popular as Boomers Embrace Access to Prescription Medications On the Go
Digital Pharmacies Popular as Boomers Embrace Access to Prescription Medications On the Go
October 17, 2023  |  Healthcare

Gone are the days when obtaining prescription medications meant navigating long queues at brick-and-mortar drugstores. Today, a wave of healthcare solutions such as digital pharmacies...

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Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
October 11, 2023  |  Biometrics

Biometric authentication, a technology that uses unique physical or behavioral traits for identity verification, has gained popularity in recent years.  In fact, according to joint...

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Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
October 11, 2023  |  Travel Payments

Credit cards continue to be the preferred choice among consumers for financing their leisure travel expenses, with approximately two-thirds of those who traveled or intended...

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Older Americans Help Drive Consumer Spending Power
Older Americans Help Drive Consumer Spending Power
October 08, 2023  |  Consumer Insights

America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may...

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Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
Boomers Want a Seamless and Integrated Healthcare Experience, Minus AI
October 02, 2023  |  Healthcare

Navigating a friction-filled healthcare system, not to mention the complexities of insurance coverage, can often be overwhelming, particularly for baby boomers and seniors who typically...

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Americans Would Pay $120 a Year to Have a Reliable and Smart Voice Assistant
Americans Would Pay $120 a Year to Have a Reliable and Smart Voice Assistant
September 11, 2023  |  Voice Activation

In today’s technology-driven world, smart and mobile devices have become an integral part of our lives. However, the traditional touchscreen interfaces that dominate these devices...

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Gen Z Relies More on BNPL for Small, Everyday Purchases
Gen Z Relies More on BNPL for Small, Everyday Purchases
September 06, 2023  |  Buy Now Pay Later

In today’s uncertain macroeconomic landscape, credit products have become essential for managing spending and cash flow. In “The Credit Economy: How Younger Consumers Make Credit...

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