Baby Boomers

Boomers Barely Use BNPL, but Make Large Purchases When They Do
Boomers Barely Use BNPL, but Make Large Purchases When They Do
August 16, 2023  |  Consumer Insights

Compared to other generations, the share of baby boomers and seniors who use buy now, pay later (BNPL) options barely makes a blip. The same...

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Millennials Flock to Digital Wallets but Boomers Are More Cautious
Millennials Flock to Digital Wallets but Boomers Are More Cautious
August 01, 2023  |  Mobile Wallets

As consumers across age groups adopt mobile wallets, some generations are engaging with the technology in many different aspects of their lives, while others are...

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Why Seniors’ Surprisingly Strong Spending Power Starts at Home
Why Seniors’ Surprisingly Strong Spending Power Starts at Home
July 25, 2023  |  Consumer Finance

Paid-off homes and higher savings cushions could be behind the elder generation’s purchasing abilities. Even as they ease out of their peak earning power, baby...

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The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

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Savings Cushion Keeps Financially Secure Consumers Spending
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023  |  Consumer Insights

The paycheck economy faces many challenges. But a deeper dive into the data shows that non-paycheck-to-paycheck consumers — representing about 40% of the population —...

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BNPL Isn’t Just for School Kids, and Retailers Love It
BNPL Isn’t Just for School Kids, and Retailers Love It
June 22, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) isn’t just for school kids. While the payment solution has thrived among a cohort of consumers who don’t have credit...

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Healthcare Providers Challenged to Improve Digital Experience as Baby Boomers and Seniors Go Online
Healthcare Providers Challenged to Improve Digital Experience as Baby Boomers and Seniors Go Online
June 08, 2023  |  Healthcare

The image of a tech-averse older consumer not understanding or being interested in using digital tools to manage their healthcare is a relic of the...

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Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
May 30, 2023  |  Healthcare

Among the last holdouts in healthcare’s digital shift are baby boomers and seniors, but new data shows that these groups, who previously reported high levels...

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Baby Boomers and Seniors Turn to Ready-to-Eat Meals for Cost Savings
Baby Boomers and Seniors Turn to Ready-to-Eat Meals for Cost Savings
May 25, 2023  |  Consumer Insights

Grocers and other food retailers can win the spending of older consumers by offering low-cost ready-to-eat meal options. By the Numbers According to data from...

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