Baby Boomers

BNPL Isn’t Just for School Kids, and Retailers Love It
BNPL Isn’t Just for School Kids, and Retailers Love It
June 22, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) isn’t just for school kids. While the payment solution has thrived among a cohort of consumers who don’t have credit...

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Healthcare Providers Challenged to Improve Digital Experience as Baby Boomers and Seniors Go Online
Healthcare Providers Challenged to Improve Digital Experience as Baby Boomers and Seniors Go Online
June 08, 2023  |  Healthcare

The image of a tech-averse older consumer not understanding or being interested in using digital tools to manage their healthcare is a relic of the...

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Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
May 30, 2023  |  Healthcare

Among the last holdouts in healthcare’s digital shift are baby boomers and seniors, but new data shows that these groups, who previously reported high levels...

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Baby Boomers and Seniors Turn to Ready-to-Eat Meals for Cost Savings
Baby Boomers and Seniors Turn to Ready-to-Eat Meals for Cost Savings
May 25, 2023  |  Consumer Insights

Grocers and other food retailers can win the spending of older consumers by offering low-cost ready-to-eat meal options. By the Numbers According to data from...

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71% of Gen Z Consumers Prefer Banking via Smartphone for Security
71% of Gen Z Consumers Prefer Banking via Smartphone for Security
May 04, 2023  |  Security & Fraud

As smartphone security measures like biometrics become more advanced, more consumers feel safe conducting financial transactions via mobile, including over half of seniors and baby...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

As the business world looks for new ways to court millennials and Gen Z, baby boomers get somewhat overlooked, and that’s a missed opportunity given...

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Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
April 11, 2023  |  Retail

The beauty industry is constantly seeking out innovative ways to enhance its bottom line. As a result, the sector is exploring new avenues to increase...

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Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
April 06, 2023  |  Retail

While 2023 might be the “year of groceries” compared to consumers’ general pullback in eating out, that doesn’t mean the sector has had it easy. Manufacturer price...

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Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
February 17, 2023  |  Retail

When it comes to adopting new online grocery shopping habits, PYMNTS data reveals a dramatic gap between younger and older consumers. The Context Grocers and...

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