Baby Boomers

71% of Gen Z Consumers Prefer Banking via Smartphone for Security
71% of Gen Z Consumers Prefer Banking via Smartphone for Security
May 04, 2023  |  Security & Fraud

As smartphone security measures like biometrics become more advanced, more consumers feel safe conducting financial transactions via mobile, including over half of seniors and baby...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

As the business world looks for new ways to court millennials and Gen Z, baby boomers get somewhat overlooked, and that’s a missed opportunity given...

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Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
April 11, 2023  |  Retail

The beauty industry is constantly seeking out innovative ways to enhance its bottom line. As a result, the sector is exploring new avenues to increase...

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Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
April 06, 2023  |  Retail

While 2023 might be the “year of groceries” compared to consumers’ general pullback in eating out, that doesn’t mean the sector has had it easy. Manufacturer price...

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Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
February 17, 2023  |  Retail

When it comes to adopting new online grocery shopping habits, PYMNTS data reveals a dramatic gap between younger and older consumers. The Context Grocers and...

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Millennials Tip at QSRs While Seniors Save Them for Full-Service
Millennials Tip at QSRs While Seniors Save Them for Full-Service
February 01, 2023  |  Consumer Insights

With generational divides in tipping practices, fast-food workers are left hoping for millennial customers. For PYMNTS’ recent study “Connected Dining: Inflationary Pressure Squeezes Restaurant Tips,”...

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Inflation Reveals Generational Divide in Restaurant Spending Cuts
Inflation Reveals Generational Divide in Restaurant Spending Cuts
January 11, 2023  |  Economy

As economic pressures continue, consumers across demographics are making changes to their restaurant purchasing behaviors. The December edition of PYMNTS’ Restaurant Digital Divide study, The...

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Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
January 10, 2023  |  Digital-First Banking

Digital banking is delivering on promises of personalization and convenience, appealing strongly to younger consumers. In Personalization Beyond Traditional Banking To Build Financial Wealth, part...

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Study Finds Millennials Trade Food, Restaurant Quality to Keep Eating Out
Study Finds Millennials Trade Food, Restaurant Quality to Keep Eating Out
December 20, 2022  |  Restaurant innovation

The pandemic pushed many restaurants to reduce service or raise prices, which led many consumers to reduce their frequency of dining out. Baby boomers and...

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