Bark

BarkBox Says Financial Pressures Hurt D2C Subscription Acquisition, Not Retention
BarkBox Says Financial Pressures Hurt D2C Subscription Acquisition, Not Retention
November 09, 2023  |  Subscriptions

Bark is seeing consumers’ budget pressures take a toll on new subscribers, but those who are already enrolled continue to subscribe despite these challenges. The...

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Bark Shifts Focus to Resonate With Consumers Beyond Subscriptions 
Bark Shifts Focus to Resonate With Consumers Beyond Subscriptions 
June 06, 2023  |  Subscription Commerce

Despite the economic changes, pet essentials remain highly valued by pet parents. However, Bark, the omnichannel dog brand known for its BarkBox and Super Chewer...

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D2C Pet Suppliers Sniff Out New Opportunities in Telehealth, Subscriptions
D2C Pet Suppliers Sniff Out New Opportunities in Telehealth, Subscriptions
August 17, 2022  |  Retail

With high-earning millennials and baby boomers now representing an estimated 60% of the nation’s pet owners, it’s clear why the pet care industry continues to...

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Target Brings BirchBox To Brick And Mortar
Target Brings BirchBox To Brick And Mortar
August 10, 2017  |  Retail

Just as the rumor mill swirls with news of a possible Walmart acquisition of Birchbox, another retailer is dipping its toes into the partnership ring....

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