Facebook plans to test beacons in New York City as a way of connecting its mobile users to the Facebook pages of nearby shops and...
Retailers in India are turning to mobile payments innovators to gain an edge over their competition, experts say, as they explore how their customers can...
Beacon executives at the ad:tech New York conference claim that nearly five million beacons will be deployed over the next five years. The execs did...
Among the myriad of problems mall-based retailers face in the era of diminished traffic to the traditional shopping box, is the issue of drawing the...
Apple has reportedly negotiated deals with several leading issuers to extend card present rates to Apple for all transactions involving their cards with Apple’s new...
Digital offers destination RetailMeNot reportedly has a back-to-school marketing campaign that will leverage geofencing technology. The Austin, Texas-based company plans to work with its retail...
With businesses large and small rushing to jump onto the Beacon bandwagon, it can be hard to keep track of who, where, why and how's...
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