birchbox

Birchbox Realigns Expansion Strategy
Birchbox Realigns Expansion Strategy
June 06, 2016  |  Retail

Makeup subscription service Birchbox is realigning its business strategy to get shoppers to buy more full-size and full-price products. “We are not in the business of selling...

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Stingy Funding Flows Force Big Cuts At Birchbox
Stingy Funding Flows Force Big Cuts At Birchbox
February 01, 2016  |  Retail

Beauty on demand firm Birchbox seems to have stumbled into some hard times. The six-year-old startup has announced that it’s laying off 15 percent of its...

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Birchbox Testing Pop-Up Shop In Chicago
Birchbox Testing Pop-Up Shop In Chicago
August 13, 2015  |  Merchant Innovation

Subscription beauty product services are popping up all across the country. And this weekend, one of the top startups is bringing its services to Chicago...

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Sephora Channels Beauty Offerings To Delivery
Sephora Channels Beauty Offerings To Delivery
August 10, 2015  |  Merchant Innovation

The online and brick-and-mortar beauty retailer will try its hand at bringing its offerings to consumers’ doorsteps with a new subscription-based service.

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Online Beauty Start-up Birchbox Raises $60M
Online Beauty Start-up Birchbox Raises $60M
April 22, 2014  |  News

The new funding increases the value of the company to $485 million.

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