Branding

The Small Business Case to Act Global, Look Local
The Small Business Case to Act Global, Look Local
March 01, 2022  |  SMBs

Through the pandemic, the perspective of many small- to medium-sized business (SMB) owners changed. Many smaller firms may have kept their roots in brick-and-mortar operations...

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Banking Customers Demand More Security — But Not if it Hurts User Experience
Banking Customers Demand More Security — But Not if it Hurts User Experience
February 17, 2022  |  Security & Fraud

When accessing their digital financial accounts, customers want to have a choice of channels and devices to use. They also want to have a great...

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Data: Crypto App Downloads Decline Despite Super Bowl Hype
Data: Crypto App Downloads Decline Despite Super Bowl Hype
February 14, 2022  |  Cryptocurrency

In spite of the surge of Super Bowl ads for cryptocurrency trading platforms, often featuring huge stars, there hasn’t been a flood of new users...

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Miller Lite Opens Virtual Bar on Decentraland Before Super Bowl
Miller Lite Opens Virtual Bar on Decentraland Before Super Bowl
February 13, 2022  |  Metaverse

Beer giant Miller Lite has joined the metaverse with a virtual bar in Decentraland, just in time to celebrate the Super Bowl on Sunday (Feb....

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Crypto Sector Expected to Spend Over $160M on Sports Sponsorships in ’22
Crypto Sector Expected to Spend Over $160M on Sports Sponsorships in ’22
February 06, 2022  |  Cryptocurrency

At this week’s Super Bowl, expect to see a lot of ads for cryptocurrency. As The Wall Street Journal reported Sunday (Feb. 6), numerous crypto...

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Tom Brady Is Now Competing Against Michael Jordan to Set Off-Field Business Records
Tom Brady Is Now Competing Against Michael Jordan to Set Off-Field Business Records
February 01, 2022  |  Business

Tom Brady may be the ‘GOAT’ of the NFL, but when it comes to former athletes and the business hall of fame, the 44-year-old still...

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India Emerging as Consumer Brand Incubator with Global Ambitions
India Emerging as Consumer Brand Incubator with Global Ambitions
January 25, 2022  |  Connected Economy

The connected economy is fertile ground for thousands of brands full of promise that don’t yet have the business knowledge, resources and expertise to establish...

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Autonomous Checkout Platform WalkOut Rebrands as Flow
Autonomous Checkout Platform WalkOut Rebrands as Flow
January 18, 2022  |  Merchant Innovation

WalkOut, which makes an autonomous end-to-end frictionless checkout platform, announced Tuesday (Jan. 18) that it has has a new brand identity called Flow. “We’re excited...

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KredX Rebrands to Focus on Supply Chain Financing
KredX Rebrands to Focus on Supply Chain Financing
January 10, 2022  |  Supply Chain

KredX has completed a major rebranding to help its efforts in becoming a supply chain financing giant, the company announced Jan. 7, which will come...

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